With more than 300 stores, Waitrose is one of the UK’s leading supermarket brands.
The client approached us as they wanted to launch into the expanding hot food-to-go market and wanted a packaging logistics solution that would enable them to do this on an efficient basis.
Waitrose needed a packaging solution that would enable the hot food products they serve within its cafes to be:
- Packed quickly using a mechanised packaging process
- Protected throughout the entire supply chain
- Easy to cook-off in store
- Appealing to customers
We provided Waitrose with what we like to refer to as our ‘factory to fingers’ solution: HotRap™. It can go from being packed at manufacture to being cooked in store to point of sale in one piece of packaging.
Combining lightweight paper laminated to film, it’s suitable for a wide range of hot food-to-go products, including pasties, sausage rolls and paninis.
This particular product has been specifically designed for ease of use on standard flow wrap lines with only slight modification.
We provided Waitrose with a packaging solution that meets all of its objectives. Its hot food-to-go products are being packaged as efficiently as possible because the packaging design has been optimised for manufacture.
Waitrose, said: “This packaging format addressed our business needs, acting as a packaging, distribution, cooking and merchandising solution.
“The end-to-end solution appeased any concerns around food hygiene and negated the need for handling and packing the product in-store.”
HotRap™ has made Waitrose’s supply chain much more efficient. The ‘factory to fingers’ aspect means staff can easily cook off products in store. What’s more, the perforated design protects contents so that vegetarian and non-vegetarian products can be cooked together in the same oven. The products also stay at the right temperature for longer while on the shelves.
Customers also find HotRap™ appealing and easy to use. Thanks to the ergonomic design, it’s simple to hold, open and consume hot food on the move.